This webinar is dedicated to improving public perception of kinship, foster, and adoptive caregivers and their children and youth. Too often, media portrayals of this population – whether in the news, TV or movies – are negative. We want to change the messaging around these issues and the language used.

This webinar covers:

  • a brief analysis of current media coverage
  • tips and tools advocates can use to shape media and public messages in their communities
  • information about how language matters in discussions about foster care, adoption, and kinship care
  • templates and examples of positive coverage

Presented by NACAC staff members Mary Boo and Kim Stevens; Jean Fiorito, National Foster Parent Association; and Jaia Lent, Generations United. 2016. Originally created as part of the Advocates for Families First collaboration of NACAC, NFPA, and Generations United.

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Categories: Advocacy, Messaging, Post Adoption Services, Training

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The North American Council on Adoptable Children (NACAC) supports, educates, inspires, and advocates so adoptive families thrive and every child in foster care has a permanent, safe, loving family.


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North American Council
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The North American Council on Adoptable Children