Messaging

Getting Your Message Heard: Taking Advantage of National Adoption Awareness Month

November offers a prime opportunity for adoptive parent groups, youth networks, and others to raise their community’s awareness of adoption- and foster care-related issues. Whether you are trying to raise awareness about how to help adoptive families, increase your pool of prospective adopters, or increase community support for post-adoption or other permanency services, we can… Read more

Categories: Advocacy, Messaging, Training

NACAC Offers Free Webinar on Getting Your Message Heard

Recorded on September 21, 2017: Getting Your Message Heard: Taking Advantage of National Adoption Awareness Month Participants will learn how to use National Adoption Awareness Month as a way to raise awareness about how your adoptive parent group, youth network, or organization can help adoptive families and youth who have experienced foster care or adoption… Read more

Categories: Messaging

Improving Messages in Kinship Care, Foster Care, and Adoption Webinar

This webinar is dedicated to improving public perception of kinship, foster, and adoptive caregivers and their children and youth. Too often, media portrayals of this population – whether in the news, TV or movies – are negative. We want to change the messaging around these issues and the language used. This webinar covers: a brief… Read more

Categories: Advocacy, Messaging, Post Adoption Services, Training

Recommendations to Encourage Positive Media Coverage of Foster Care, Adoption, and Kinship Care

As part of NACAC’s Advocates for Families First collaboration with Generations United and the National Foster Parent Association, Communications Consortium Media Center created a comprehensive report on the public image and media portrayal of grandfamilies, foster families, adoptive families, and the children and youth they care for. Below are excerpts from the report. CCMC is… Read more

Categories: Advocacy, Messaging

Sample Commentaries and Letters to the Editor

This document was originally created as part of NACAC’s Advocates for Families First collaboration with Generations United and the National Foster Parent Association. Note: Throughout the document, the italicized text inside brackets [ ] is where you customize your letter with your own examples. Commentary Family Matters Family. It’s something most of have, many of… Read more

Categories: Advocacy, Messaging
mother and daughter

Building Relationships with the Media to Get Your Message Across

This document was originally created as part of NACAC’s Advocates for Families First collaboration with Generations United and the National Foster Parent Association. Do you want to increase positive coverage of kinship, foster, or adoptive families? Do you want to shape the public dialog about children who need families? Do you want to respond to… Read more

Categories: Advocacy, Messaging
family at piano

Quick Tips for Working with the Media

This document was originally created as part of NACAC’s Advocates for Families First collaboration with Generations United and the National Foster Parent Association. Tips for Getting Your Story Covered Develop a list of media contacts — Find out which media outlets (including TV, radio, web and print news) are covering child welfare or children and family… Read more

Categories: Advocacy, Messaging

Communication Tips

This document was created as part of NACAC’s Advocates for Families First collaboration with Generations United and the National Foster Parent Association Always Put Children First Frame your messages around children, even if you’re talking about a family’s support need. Make sure children, youth, or kids are in your headline or first sentence. Make sure… Read more

Categories: Advocacy, Messaging
girl playing

Messaging Memo

NACAC worked with Generations United and the National Foster Parent Association as the Advocates for Families First collaboration to create a united voice for advocates of children in kinship, foster, and adoptive families that informs, educates, and inspires the public and policymakers about the needs of families and better ways to connect them with state… Read more

Categories: Advocacy, Messaging

Messaging Strategies

Effectively Conveying Your Messages How you talk about children and families and your advocacy goals can be as important as your advocacy strategies. It’s important to think about your messaging techniques—how you frame your issue and explain it to others—as you plan and implement your advocacy efforts. NACAC, in collaboration with Generations United and the… Read more

Categories: Advocacy, Messaging

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The North American Council on Adoptable Children (NACAC) supports, educates, inspires, and advocates so adoptive families thrive and every child in foster care has a permanent, safe, loving family.

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The North American Council on Adoptable Children